Letter from the Founder — We are Building a Business, but Not That Kind..

When I started shōkakkō, I wasn’t looking to disrupt an industry. I was trying to find a way of life.
A way to notice again.
A way to slow down without guilt.
A way to remember the small, certain happiness I’d forgotten while chasing big, uncertain goals.
And yet — here I am, building a business.
This is the part that used to trip me up.
How can I question hustle culture and still charge for workshops?
How can I speak about savoring slowness while running marketing campaigns?
It took me time (and some unlearning) to realize:
I’m not rejecting business — I’m rejecting a particular way of doing business.
One that assumes speed is always good.
That more is always better.
That success must feel like exhaustion with a pretty Instagram filter.
I don’t believe that anymore.
I believe in enoughness.
I believe in creative pacing.
I believe in intimacy over scale, and meaning over metrics.
shōkakkō isn’t just a brand.
It’s a question I keep asking: What if the way we build things could feel like the life we want to live?
We don’t launch fast here — we listen first. We don’t optimize every funnel — we curate moments that feel alive. We don’t chase virality — we build quiet rituals that make someone’s day just a little softer.
And yes, we charge for it.
Not because presence should have a price — but because creating with care takes time, labor, and love.
And I want to honor that — in myself, in others, in the world we’re building.
So if you’ve ever felt the tension between doing meaningful work and needing to make a living — you’re not alone.
This brand lives in that same question.
And maybe… that’s where the magic is.