Join Team shōkakkō: Internship Opportunity – Autumn 2025

Help shape the future of shōkkakō: A studio for Small (Certain) Happiness

shōkkakō – Small (Certain) Happiness is an emerging brand and individual happiness studio inspired by Japanese and East Asian philosophy of intentional, mindful living. Through sensory products, playful reminders, and reflective experiences, we aim to help people notice, appreciate, and create joy in everyday life.

As the sister company of Lolo x Design Lab—a strategic design studio working at the intersection of systems thinking, human-centered design, and social innovation— shōkakkō will give you hands-on experience designing and building a purpose-driven brand in real time.

Team shōkakkō 2025 Spring

🌱 What You’ll Work On

You’ll join one or more of the three core work streams, contributing to real-world experimentation, business model design, and creative production:

1. Service & Experience Design

  • Co-design meaningful experiences, workshops, and physical/digital touchpoints for the brand

  • Review, redesign, and improve the holistic user journey—including key artefacts and service flow—to enhance how people experience the brand

  • Conduct user research and contribute to service iteration and prototyping using human-centered design

2. Content Concept Design & Production

  • Translate the brand’s philosophy into immersive content through video, photography, sound, and print

  • Draft and produce new content concepts—whether as series or standalone pieces—that communicate themes of intentional living, mindfulness, gratitude, and emotional resilience

  • Help evolve brand storytelling across social, web, and physical formats

  • Support creative strategy and produce multimedia content for our online channels

3. Marketing & Business Development

  • Test and iterate business model hypotheses through real-world experiments

  • Conduct ongoing research into alternative solutions, adjacent products, or emerging trends in wellbeing, self-development, and lifestyle brands

  • Help design and run early adopter campaigns, partnership strategies, and influencer outreach

  • Use marketing data and feedback to refine messaging, positioning, and go-to-market strategies

💫 Who You Are

  • You’re excited by design, storytelling, wellbeing, and early-stage start-up building

  • You’re drawn to mindful aesthetics and inspired by Nordic or East Asian culture

  • You’re collaborative, curious, and motivated by individual ownership and working independently

  • You have relevant skills or background in design, content, strategy, marketing, or research (portfolio encouraged)

  • You’re fluent in English (other languages are a plus)

  • You can commit 32 Hours/week from September 2025 to February 2026

🌸 What You’ll Gain

  • A rare chance to co-create and shape a purpose driven brand from the ground up

  • Hands-on experience in service design, business design, and digital content creation

  • Exposure to design-led innovation and lean startup strategy

  • Monthly 1:1 coaching sessions from an ICF-accredited coach to support your personal or professional goals

Please note: This is an unpaid internship. Business-related expenses will be covered upon agreement.

📩 How to Apply

To apply, send the following to lolo@loloxdesign.com:

  • A short reflection (3–5 sentences) on what excite you the most about this internship ad and how this internship aligns with your personal or career journey.

  • Your CV

  • A portfolio or examples of past work (if applicable)

Selected applicants will be invited for an interview with the founder.

We will close applications once we’ve received a sufficient pool of candidates, so early submissions are encouraged.

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The shōkakkō Ladder: A Gentle Framework for Living More Intentionally